Garra Comunicação is a sports centered communications agency in Rio de Janeiro, Brazil founded in 2013. They manage the communications of several athletes and brands including many well know MMA wrestlers.
I was responsible for the brand creation project together with the branding manual and some stationery items. I was briefed that they wanted a logo that made reference to warriors and wrestling. I was inspired by the ancient Roman and Greek war helmets and made an intervention to the G to resemble it without loosing it’s readability. The typography chosen to complete the brand was a modified Trajan that was historically coherent with the same civilisation and has nowadays usability standards.
AGENCY: CAFFO YEAR: 2013 Client: Garra Comunicação Digital Director:Ana Resende Account Manager:Silvia Avila LEAD PRODUCER: Martin Ravina ART DIRECTOR: Martin Ravina