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Garra

Garra Comunicação is a sports centered communications agency in Rio de Janeiro, Brazil founded in 2013. They manage the communications of several athletes and brands including many well know MMA wrestlers.

I was responsible for the brand creation project together with the branding manual and some stationery items. I was briefed that they wanted a logo that made reference to warriors and wrestling.  I was inspired by the ancient Roman and Greek war helmets and made an intervention to the G to resemble it without loosing it’s readability. The typography chosen to complete the brand was a modified Trajan that was historically coherent with the same civilisation and has nowadays usability standards.

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AGENCY: CAFFO
YEAR: 2013
Client: Garra Comunicação
Digital Director: Ana Resende
Account Manager: Silvia Avila
LEAD PRODUCER: Martin Ravina
ART DIRECTOR: Martin Ravina

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