To coincide with the 37th National Mustang Convention, JWT, Ford and Uber gave Aucklanders the chance to enjoy a very unique experience: The Ford Mustang: Drive Thru Friday. During a certain time users where able to select a Mustang as an option within the Uber App. If you could catch a Mustang, you were driven to thr Drive Thru at the Mustang convention with an American style BBQ.
My involvement with this campaign consisted in the layout design and responsive coding of this EDM to be sent to Ford NZ customers for awareness of the event and the edition of the post events videos.
