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Ford Mustang Drive Thru Friday

To coincide with the 37th National Mustang Convention, JWT, Ford and Uber gave Aucklanders the chance to enjoy a very unique experience: The Ford Mustang: Drive Thru Friday. During a certain time users where able to select a Mustang as an option within the Uber App. If you could catch a Mustang, you were driven to thr Drive Thru at the Mustang convention with an American style BBQ.

My involvement with this campaign consisted in the layout design and responsive coding of this EDM to be sent to Ford NZ customers for awareness of the event and the edition of the post events videos.

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Creative

Responsive EDM

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AGENCY: J. Walter Thompson New Zealand
YEAR: 2016
CLIENT: Ford NZ
Creative Director: Mike Ramsey
Head of Interactive: Peeyoosh Chandra
LEAD PRODUCER: Anthony Brosnan
Digital Producer: Anita Chhiba
ART DIRECTION / Development: Martin Ravina

Ford Mustang Drive Thru Friday
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