It’s almost a tradition that Ford makes a Masthead for Christmas and this year the idea was to create something less “snow related” and embracing more of the Kiwi summer. The idea evolved into a game of helping Santa jump over Christmas trees with a red mustang.
My involvement with this campaign was to develop the original artwork, animate and develop the masthead, prepare it for dispatch in DoubleClick and also create the video for the mobile version.
