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I was hired to develop a complete project for a marketing action for Hyundai in Brazil in every date of the Senior Equestrian Championship in an attempt to improve the perception of the brand and premium models in this target segment.
Part of the job was a printed presentation of the project developed with the obligatory reference to the brand’s characteristic hexagon representing the main characteristics of the project.
Because the championship takes place in different locations in Brazil, the project had to be modular for it’s transportation and consider variations and attractions to maintain the interest in every stage for a public that is repeated in a large percentage.
AGENCY: ACP YEAR: 2014 Client:Caoa Brasil, Hyundai ART DIRECTOR: Martin Ravina